Sep 1, 2021Why You Need to Plan Ahead With Your B2B Direct Mail and Gifting — Especially Before Holidays.Have you noticed that stores start decorating for the upcoming holidays sooner and sooner each year? Halloween decorations start before school starts and don’t even get us started on Christmas. With the hustle and bustle of our everyday life, it’s easy to think you have more time until the holidays…Gift Marketing5 min read
Jul 1, 2021Taking Audience Relationships to the Next Level with Direct Mail & Creative GiftingSales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support to. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support…B 2 B Marketing4 min read
Jun 22, 2021How to Amplify Omnichannel Marketing Strategy with Gifting CampaignsAudiences are not as impressionable as they used to be. With the number of resources out there and an increasingly educated consumer base, your target audience is more likely to be doing their research before deciding on your service than not. But just like Jessica Day trying to get a…Omnichannel Marketing4 min read
Jun 22, 2021Getting Personal with Lynn Montemayor: Building connections with audiences and clients pre, present, and post-pandemic while keeping an eye on the future of targeting through TV and digitalA personal touch that understands a brand’s voice and delivers that message to the audience is crucial for businesses. …Marketing Interview5 min read
Jun 22, 2021Creativity and Emotion Win in Integrated Marketing: Marketing campaigns that prove highly creative integrated marketing is kingThis is the decade of creativity and integration, and we’ve got the stats to prove it. According to The Drum, creatively-awarded campaigns are 27% more effective, and “creative quality” determines 75% of ad impact. …B 2 B Marketing5 min read
May 10, 2021Trendy B2B Direct Mail Campaign Ideas You DON’T Want To Do“Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry — it’s also a powerful message for marketers today. You want to find the right way to stand out, so it’s easy to be enticed by the articles out…Marketing6 min read
Apr 28, 2021Maggie Tonkin on Why B2B Direct Mail Works and Why She Chose to become an Outgage AdvisorIt’s with great pleasure that we introduce Outgage’s Marketing Advisor — Maggie Tonkin. Maggie is a Senior Marketing Manager at Pendo.io. Previously Maggie was the Senior Manager of Wrike’s Integrate Campaigns, and before that she was the Senior Regional Marketing Manager at Zendesk. She is a results-oriented marketing expert with…B 2 B Marketing3 min read
Apr 23, 2021How H.C. Starck Solutions is building meaningful relationships by adding a personal touch in the metal manufacturing industry, with Nadine KlabundeLast year with the onset of the pandemic, our team at Outgage desperately wanted to find a way to bring the B2B marketing community together so we could continue to learn from each other and network through these times. This need to connect brought us to creating our Outgage Round…B 2 B Marketing5 min read
Apr 16, 2021Zendesk’s Empathetic Approach in 2020 with Christine BeuryWe turned to our customers during this time to learn more about the market, and in doing so spoke with Christine Beury, who started her new role at Zendesk three weeks before the pandemic sent everyone to working-from-home. We were in awe to learn that just this past October the…B 2 B Marketing5 min read
Apr 16, 2021B2B Direct Mail and COVID-19: Best practices and FAQs for uncertain timesRead on the Outgage Blog or continue below. Like most industries today — direct mail has been impacted amidst the COVID-19 breakout. We’ve spoken to our customers and fellow B2B marketers about how they are being affected and what they have been seeing come from direct mail during these times. The reality for 2021 …B 2 B Marketing6 min read
